Books Will Never Die—if Publishers Remember What Books Do and How They Do It

Resisting AI Market Erosion by Publishing for the Encounter Economy

Augustine in the garden. Original by Benozzo Gozzoli.

Earlier this year ECPA president Jeff Crosby read my book The Idea Machine and invited me to speak at the organization’s C-Suite Symposium, held last week in Asheville, North Carolina. I thought y’all might want to see what I covered. The following article is adapted from my presentation.

In the first …