The Cult of Authenticity: Life in the 1990s
Grunge, the Internet, and the Dotted Line to Right Now. Reviewing ‘The Nineties’ by Chuck Klosterman
If my current self could go back to my teenage self and tell me that Sir Mix-a-Lot would remix his only Billboard-charting song, “Baby Got Back,” to sell Chex Mix in a 2023 Super Bowl commercial, I wouldn’t have believed it. Same thing when Sarah McLachlan appeared, using both her music and wildlife advocacy to sell Busch Beer.
Back then, rappers would t…
