No Silos: The Challenge of Finding Your Audience

John J. Thompson Talks about Alternative Media, Creative Community, and the Challenges of Finding Your Audience

John J. Thompson tumbled down the music rabbit hole as a teen and never came out. I first encountered him through True Tunes, a magazine, music store, and concert venue he founded in Wheaton, Illinois, in 1989, focused on alternative music with a spiritual valence and other forms of faith-fueled art.

After shuttering True Tunes nearly a decade later he w…